Podcast Strategy — Karak With Mahreen

Designed a holistic roadmap for podcast growth, operations, and brand expansion.

Timeline

15 days (consultation & strategy delivery)

Strategy
Media
Partnerships

Content & Social Media Marketing

Guest Management & Formats

Hiring & Partnerships

Revenue & CSR Strategy

The Challenge

The podcast lacked a structured growth plan and needed direction across content, partnerships, hiring, and monetization. Mahreen was also struggling to organize ongoing efforts while scaling visibility and attracting higher-profile guests.

Our Solution

We conducted a 15-day consultation series that resulted in a full 1-year strategic roadmap. This included:

Defining functions across content, social media, guest management, and partnerships.

SOPs for guest acquisition, partnerships, and gifting.

Merch designs and mockups to diversify branding.

Strategies for vertical and horizontal growth, leading toward the creation of Karak Media.

A CSR initiative to support youth engagement and long-term brand impact.

Hiring guidelines and best practices.

Mapping current struggles into organized workflows to ensure continuity.

Key Results

+150%

brand Awareness

+200%

engagement

+180%

website Traffic

+120%

lead Generation

Details Results

Our Process

Strategy

Analyzed current operations, identified gaps, and mapped long-term vision.

Implementation

Delivered a 1-year strategy document with actionable tasks across all growth areas.

Optimization

Introduced systems for hiring, partnerships, and guest management to streamline sustainability.

Perfect Ayesha Ahmad