Brand Management — Project of Arfa Karim Foundation

Boosted YouTube reach for Samina Amjad through strategy, SOPs, and full production oversight.

Timeline

4 months

Branding
SEO

Content Planning

SEO Optimization

Branding Alignment

The Challenge

Despite having valuable content and a strong mission, Samina Amjad’s YouTube channel had low visibility and lacked structure. There was no system for content planning, production, or optimization, which limited reach and impact.

Our Solution

I took initiative to create a comprehensive brand management system:

Conducted a full audit of all socials, including analytics, audience response, and trending topics.

Created Standard Operating Procedures (SOPs) to train the content team and ensure consistency.

Supervised the full process: content strategy, topic selection, recording, editing, posting.

Designed thumbnails, branding elements, and new content formats to professionalize the channel.

Key Results

+236%

increase in YouTube views (39K in 28 days)

+180%

watch time

+120%

subscriber growth

Details Results

SOPs established a repeatable and scalable publishing workflow
New content formats improved audience retention and response
SEO optimization significantly boosted search visibility
The channel now represents the foundation’s mission with consistency and professionalism