Digital Inclusive Finance Research
Published peer-reviewed article on digital finance inclusion for MSMEs
Timeline
1 year research project
Category
Academic Research
The Challenge
Limited literature existed on digital inclusive finance for MSMEs in Pakistan. Policymakers and financial institutions lacked evidence-based insights on adoption barriers, technology use, and financial inclusion strategies.
Our Solution
We conducted a mixed-method research project, collecting primary data from MSMEs and analyzing adoption challenges. The study provided actionable insights and evidence-based recommendations for policy and financial inclusion strategies.
Key Results
+150%
brand Awareness
+200%
engagement
+180%
website Traffic
+120%
lead Generation
Details Results
- Provided qualitative and quantitative analysis of MSME adoption challenges
- Informed discussions in digital finance and fintech policy circles
- Enhanced visibility of digital inclusive finance issues in academia
Our Process
Strategy
Implementation
Optimization
