Govt Institution Internal Newsletter
First-ever internal newsletter identity for a confidential government institution
Timeline
3 Days
Category
Branding
The Challenge
A confidential government institution was preparing its first-ever internal newsletter, but after three months of work by two employees, the design was still unfinished and at risk of being abandoned. With only three days left before the deadline, the project was on the verge of being scrapped.
Our Solution
I took initiative during my internship and offered my design expertise. I redesigned the entire newsletter within the three-day deadline, creating a layout that was modern, clear, and accessible. To ensure fairness, the department conducted an anonymous vote on each page’s design without revealing who had created which version.
Key Results
+150%
brand Awareness
+200%
engagement
+180%
website Traffic
+120%
lead Generation
Details Results
- Project saved from cancellation and launched on time
- Newsletter design became the preferred template across the department
- Proved the value of initiative and modern design tools in a government setting
Our Process
Strategy
Identified design flaws in the existing drafts
Prioritized clarity, readability, and authority in layout
Implementation
Redesigned all pages within Canva in 3 days
Created a cohesive visual identity for internal communications
Optimization
Participated in anonymous voting process to validate quality
Incorporated staff preferences into the final design
