Full-scale launch, branding, and growth of a guided meditation channel for a U.S. based client.
Timeline
Category
A Miami based real estate CEO wanted to build a guided meditation channel on YouTube but needed an end-to-end solution from branding and strategy to content production and growth. The wellness niche is highly competitive, requiring consistent publishing, high quality content, and SEO optimization to stand out.
I managed the project from the ground up, creating a complete brand identity including channel name, logo, covers, and graphics and executing a content strategy that combined daily uploads with long-form videos and shorts. Responsibilities included:
brand Awareness
engagement
website Traffic
lead Generation