Portfolio
A showcase of strategic thinking, creative execution, and measurable results across diverse industries and challenges.
What Clients Say
Recent LinkedIn recommendations from valued clients
Tosha Buckley
Coach, entrepreneur, and author"I am writing a recommendation for Ayesha. She is a professional that is passionate about what she does. Ayesha has been assisting me in getting my online business off the ground. She works diligently to see that tasks are carried out in a proficient timely manner. Ayesha is a great communicator and is willing to answer any questions that you may have. Also, I like that she is not working just for money, she cares about building rapport and a good relationship."
Angielle Knowle
Founder & Broker at Miami Beach Real Estate Properties, LLC"Working with Ayesha for a year now, she is an excellent communicator, effective and extremely professional. My work was always on point and she would always give me sound suggestions. I would highly recommend her to anyone!!!"
Govt Institution Internal Newsletter
First-ever internal newsletter for a confidential government institution. Rescued a failing 3-month project in just 3 days by redesigning the entire publication, which went on to win nearly unanimous approval in a blind vote
- Content Strategy
- Visual Identity
- Internal Comms
Result
- Project saved, newsletter launched successfully, set a new standard for internal communication
Meditation YouTube Channel
End-to-end creation and growth of a U.S. based guided meditation channel. Managed branding, content, SEO, daily publishing, and growth strategy
- SEO · Branding · Content Marketing
- YouTube Growth
Result
- 638 videos, 17,988 views, 176 subscribers, 294+ hours watch time in 12 months.
Podcast Strategy — Karak With Mahreen
Delivered a 1-year growth strategy and operational systems for a Dubai-based podcast, covering content, partnerships, and guest management.
- Strategy · Partnerships · Social Media · Operations
Result
- Strategic roadmap implemented with measurable growth, bigger guest features, and client recognition
Brand Management — Project of Arfa Karim Foundation
Boosted YouTube reach for Samina Amjad (mother of Arfa Karim) as part of an Arfa Karim Foundation project. Led full brand audit, content strategy, and production oversight.
- Content Planning · SEO · Branding
Result
- 638 videos, 17,988 views, 176 subscribers, 294+ hours watch time in 12 months.
Quick Keys Solutions (Freelance Agency)
Built a women-led freelance agency that empowers freelancers through training, portfolio building, and client partnerships
- Agency Setup · Service Design · Fiverr · Social Impact
Result
- 20+ freelancers empowered, increased client sales 40–80%, workflows optimized saving ~2M PKR.
SHS Solutions (Cosmetics Brand)
Built a profitable cosmetics brand from scratch, offering a mix of herbal and standard products, with full brand identity, client engagement, and organic marketing strategy
- Brand Identity · Organic Marketing · E-commerce · Cosmetics Development
Result
- 97% customer retention, profitable since day one, international sales, attracted investors without external funding
Powerhouse Sisterhood
Founded a 70+ member global women’s professional network supporting peer-to-peer collaboration, skill sharing, and financial empowerment while maintaining privacy
- Community Building · Moderation · Strategy · Women’s Empowerment · Global Network
Result
- Growing membership, active engagement, and tangible business and career outcomes
Business Process Reengineering — National Bank
Researched and designed a reengineering proposal for intra-branch cash transport using pneumatic tubes to improve efficiency, security, and preserve cash quality
- Process Design · Banking · Efficiency · Financial Operations · Government
Result
- Reduced transport time by 77%, projected annual savings of PKR 80M
Digital Inclusive Finance Research
Conducted a year-long study on digital finance inclusion for MSMEs in Pakistan, culminating in a peer-reviewed journal publication
- Academic Research · Qualitative · Quantitative · Policy Recommendations · Fintech · Government
Result
- Published in Y-category journal, contributed to academic discussions, informed policy relevance
AI & Blockchain Fellowship Project — Ishqeraah
Ideated and developed a blockchain-based startup, Ishqeraah, enabling transparent, secure, and auditable charitable donations while protecting donor and recipient privacy.
- AI · Blockchain · Strategic Models · Social Impact · Fintech · CSR
Result
- Fellowship recognition, actionable adoption frameworks, cross-sector applicability
Oral History Archive Project — Arfa Karim Foundation
Planned and structured an oral history archive for Arfa Karim’s father on YouTube, including SOPs, project feasibility, and social media strategy. Ready for implementation
- Archival Planning · Project Strategy · Social Media · Content Management
Result
- Complete project plan, SOPs, social channels prepared, ready for execution
Print for You Now — University Startup
Assisted a neighbor by launching a print delivery service, providing employment, and creating convenient solutions for differently-abled and urgent print needs
- Startup · E-commerce · Social Impact · Service Design
Result
- Operational service with employment provided, facilitated urgent and bulk prints
Jackie Heard — Brand Management & Coaching
Managed brand development, marketing materials, and career coaching to transition from nursing to IPEC-certified medical coaching.
- Brand Strategy · Career Coaching · Marketing · Professional Development
Result
- Brand established, coaching skills enhanced, market presence built
Fiverr Freelance Projects — Amazon KDP, YouTube, Etsy, Printify
Managed multiple small-scale digital projects including Amazon KDP books, YouTube channels, digital products on Etsy, and clothing on Printify. Strategized, designed, and sold products
- Digital Marketing · E-commerce · Design · Account Management
Result
- Accounts launched, products sold, multiple projects completed successfully
Digital Transformation Project — French Restaurant Chain
Developed a comprehensive digital transformation strategy for a French restaurant chain with 600 locations, optimizing operations, customer experience, and marketing
- Digital Strategy · F&B · Operations Optimization · Customer Experience · Technology Adoption
Result
- Streamlined processes, improved digital presence, and enhanced customer engagement
Instagram Grid Setup
Designed a modern, minimal, and sophisticated Instagram grid for the launch of a new marketing agency.
- Visual Identity · Instagram Aesthetics · Content Design
Result
- Cohesive branded grid with a sleek, professional look
Jackie Heard — Brand Management & Coaching
Managed brand development, marketing materials, and career coaching to transition from nursing to IPEC-certified medical coaching.
- Brand Strategy · Career Coaching · Marketing · Professional Development
Result
- Brand established, coaching skills enhanced, market presence built